Using schema.org markup for organization logos

Wednesday, May 15, 2013 at 11:05 AM

Webmaster level: all

Today, we’re launching support for the schema.org markup for organization logos, a way to connect your site with an iconic image. We want you to be able to specify which image we use as your logo in Google search results.

Using schema.org Organization markup, you can indicate to our algorithms the location of your preferred logo. For example, a business whose homepage is www.example.com can add the following markup using visible on-page elements on their homepage:

<div itemscope itemtype="http://schema.org/Organization">
  <a itemprop="url" href="http://www.example.com/">Home</a>
  <img itemprop="logo" src="http://www.example.com/logo.png" />
</div>

This example indicates to Google that this image is designated as the organization’s logo image for the homepage also included in the markup, and, where possible, may be used in Google search results. Markup like this is a strong signal to our algorithms to show this image in preference over others, for example when we show Knowledge Graph on the right hand side based on users’ queries.

As always, please ask us in the Webmaster Help Forum if you have any questions.

Comments:

Congratulations! You've discovered botcoins, a new currency for webmasters! You can use botcoins for your daily searches, even without typing anything! (100 botcoins = 1 free search). To redeem your botcoins, simply find a Google Search Team member in person, hand over your botcoin certificate, and request your query. The Googler will then make the search for you. Note: Googler may ignore you or choose to search for a different phrase or topic if they are in a bad mood. And, currently no mining opportunities are provided for botcoins.