Wednesday, February 20, 2013

Make the most of Search Queries in Webmaster Tools

Level: Beginner to Intermediate

If you’re intrigued by the Search Queries feature in Webmaster Tools but aren’t sure how to make it actionable, we have a video that we hope will help!


Maile shares her approach to Search Queries in Webmaster Tools

This video explains the vocabulary of Search Queries, such as:
  • Impressions
  • Average position (only the top-ranking URL for the user’s query is factored in our calculation)
  • Click
  • CTR
The video also reviews an approach to investigating Top queries and Top pages:
  1. Prepare by understanding your website’s goals and your target audience (then using Search Queries “filters” to support your knowledge)
  2. Sort by clicks in Top queries to understand the top queries bringing searchers to your site (for the given time period)
  3. Sort by CTR to notice any missed opportunities
  4. Categorize queries into logical buckets that simplify tracking your progress and staying in touch with users’ needs
  5. Sort Top pages by clicks to find the URLs on your site most visited by searchers (for the given time period)
  6. Sort Top pages by impressions to find valuable pages that can be used to help feature your related, high-quality, but lower-ranking pages
After you’ve watched the video and applied the knowledge of your site with the findings from Search Queries, you’ll likely have several improvement ideas to help searchers find your site. If you’re up for it, let us know in the comments what Search Queries information you find useful (and why!), and of course, as always, feel free to share any tips or feedback.

Written by Maile Ohye, Developer Programs Tech Lead
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34 comments:

  4. My blog indexed is slow,how do back to normal index ?

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  6. Thanks for this review .
    High Impressions & most click Search Queries quickly comes in google search .

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  8. Thanks to Maile Ohye for sharing great informations

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  9. Great video and lots of insight. Thanks!

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  10. Nice demonstration about search queries and ctr,top pages.Thank you

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  12. I get a lot of false information in these search queries data. For example the search queries that Google says I rank for on their average position is not even close to being correct when I check for myself. Can Google explain how these inaccuracies are possible?

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  13. Bravo! I can't actually think of any Google video I have ever seen that did as good a job as this one in providing important, actionable information.

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  15. Great video. Only caveat is when she talks about missing queries and finding out how you rank for that query as a starting point for optimization. That would be great if keyword not provided weren't an issue.

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  17. Thanks for this video...I would definitely do something to improve how i analyze and sort the data for my site on webmaster tools.

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  18. Thanks for post, it more helpful for me...

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  19. Can Google can integrate the new feature in the "Top Pages" tab that on which keywords these pages are performing. I am aware that you have this feature in the "Top queries" tab?

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  20. Thumbs Up to Maile Ohye, Well presented and gives a clear picture of how you should approach SEO.

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  21. As a webmaster, this is not the first time I am using this option in webmaster tools, as I regularly check this awesome tool to search queries that where I perform better in terms of getting traffic from search and the click through rate as well.

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  22. Well Maile, by presenting this video you have clear my most often queries while searching.But you have explained it so fast try it slow so that user can understand easily. Anyway thanks!

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  23. Thanks for sharing this information , This really helps me a lot in analyzing my website and get better results.

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  26. Got up early and read this post.

    First the embedded video did not work and no link to it. Then I tried both link:http://www.drachsi.com and link:http://drachsi.com in both FireFox and Explorer and that did not work, so gave up.

    Do post get checked first before publishing?
    Pete

    ReplyDelete

  27. Thanks for your guideline, it is useful for me to investigate my site.

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  29. Hi,
    Thanks for the information about this Really nice Post. You can easily make some money from these Top ptc sites

    ReplyDelete

  30. Great!
    Ever since the Search Queries feature appeared in Google Webmaster Tools, i've been trying to utilise it as much as possible. :)

    ReplyDelete

  31. Question about impressions: You said that it is only counted as an impression when a searcher goes to the page of results that your site appears on in a given query. I thought it counted any time your page was in query results, even if the searcher didn't go to the page you were on (e.g. my website is on the 30th page of results in a query, but it still counts as an impression).

    As it says on the Google support page an impressions is: The number of times pages from your site appeared in search results

    Just looking for some clarification. Thanks!

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  32. We face many problem while trying to make blogger sites SEO friendly. Plz do something so that we can compete with WordPress sites.

    ReplyDelete

  34. what about average position when Google shows several urls from the same domain?

    Does it takes only the highest?

    thanks in advance

    ReplyDelete

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