Wednesday, October 03, 2012 at 3:00 AM
Webmaster level: All
Traditional, text-only, search result snippets aim to summarize the content of a page in our search results. Rich snippets (shown above) allow webmasters to help us provide even better summaries using structured data markup that they can add to their pages. Today we're introducing a set of guidelines to help you implement high quality structured data markup for rich snippets.
Once you've correctly added structured data markup to you site, rich snippets are generated algorithmically based on that markup. If the markup on a page offers an accurate description of the page's content, is up-to-date, and is visible and easily discoverable on your page and by users, our algorithms are more likely to decide to show a rich snippet in Google’s search results.
Alternatively, if the rich snippets markup on a page is spammy, misleading, or otherwise abusive, our algorithms are much more likely to ignore the markup and render a text-only snippet. Keep in mind that, while rich snippets are generated algorithmically, we do reserve the right to take manual action (e.g., disable rich snippets for a specific site) in cases where we see actions that hurt the experience for our users.
To illustrate these guidelines with some examples:
- If your page is about a band, make sure you mark up concerts being performed by that band, not by related bands or bands in the same town.
- If you sell products through your site, make sure reviews on each page are about that page's product and not the store itself.
- If your site provides song lyrics, make sure reviews are about the quality of the lyrics, not the quality of the song itself.
34 comments:
Thnx for the guidelines :)
Thanks for update posting..
Great! I'll certainly use this...
I added authorship markup to my sites a month ago. Everything validates, yet my photo still doesn't display in search results.
http://criticalmas.com/2012/09/bone-marrow-and-cauliflower/
Another gift from Google.
Are there any negative impacts to marking up category pages for blogs? For example, if I have 20 items that each contain headline, author, modified date, intro text (articleBody), and thumbnailUrl, is it okay to mark them up using the Article schema even though each links through to the full article?
Or is that considered spammy?
Thank you for sharing Rich snippets guidelines..
well, I see lot of snippet spamming these days, lot of sites use ratings for just simple articles "fake reviews", yet some good sites really providing previews do not use it, hope there is more developlment for it
thank you for information..Rich snippets guidelines
good
That's an info i've been searching for. thanks...
Any given blog category listing or main page can validate numerous events, products, specials, repeated authorship signatures, you name it. I wonder how this could negatively effect a legitimate blog that has solid original content and is laced with accurate and valid markup?
Most websites tend to lure the users to click on links on their website.
The guidelines are a wake up call from such sites.
However, for a blog hosted on Blogger, it is difficult to represent data in a microdata format as almost 90 % server side programming by Blogger.
I hope Blogger gives a blog user options to control microdata(or something of that sort) or some part of it.
Does this work for blogs too? If yes, is there any way to be able to know exactly what would be displayed as rich text? On blogger for instance.
Do these guidelines vary from the guidelines on schema.org?
Why don't product rich snippets EVER appear for any adult ecommerce site? You don't print product pictures in rich snippets, so what could be offensive in displaying review stars and prices ? And why do these rich snippets appear for generic stores that also sell adult products? (Amazon for example or other big ecommerce site)
This is just unfair. This discriminations from Google against adult websites in many services is really irritating !
Mark Ups should be made mandatory for some sites. We all agree that authentic reviews and mark up information provide a better experience for the user.
from my experience, Google indentifies your site with only one type of rich snippet.
For example, if you have a general lifestyle blog and you microformat events, recipes, places... it only will show one of them, events for example.
do you have examples of sites with several types of rich snippets?
thanks
I don't know much about this thing since I am a chiropractor. I'll inform my SEO Specialist to do me a rich snippet and check this info here.
This tools helps me to clear the ownership of my blogs and thus visitors can get the photos of the author (if s/he like to share it) and also increase the click rate by making the description parts under the title in search results.
Infinite thanks to Google to allow webmasters to test before it appears. :)
I would like the guidelines to go more in depth about what is considered structured data spam. So far this subject only outlines the structured data elements for Rich Snippet purposes but certainly schema.org offers many more elements which have nothing to do with Rich Snippets but all the more about giving a website structure as in declaration of header, sidebar, footer, etc, etc, etc.
Will this type of Structured data be considered spam or does Google promote use of these elements.
If not, what is the purpose of these types in schema.org scheme.
If true, when can we expect some guidelines about how to properly use this type of structured data as well?
Great Guidelines Thanks :)
i made this but when i google it rich snippet doesn't seems. what to do?
Hi,
I have a problem with my blog description.
When i share my blogger blog to google+, i can only see my blog title and a line of words that says, "your blog description here" but there is no description or summary of my blog on it. What am i supposed to do so that my blog description or summary is printed under my blog title? I hope you could assist me on this.
Thank you.
The rich snippet guideline says: "For example, a rich snippet promoting a travel package as an Event... is spam."
Is it spam too if you promote a travel package as a product with information like price, price range, reviews?
Hello,
Thanks for sharing this nice information over here.
Hi...I'm struggling to get my rich snippets uploaded on my site. I found a great rich snippets tool and created my code. But the instructions said to post it in the head of my website and when I do, I can see it on my website. it's not hidden as it should be. Can someone look at my front page and tell me. I was putting it in the head, just before the google verification code. Thanks. Colette
Tx for de guidelines.
We wrote a spanish post about rich snippets.
Can we use product snippet for a service? In other words, is service such as training considered to be a product?
Thanks for update posting..
Thanks for this post, but still can not found the right way of doing rich snippets.
nizam
thanks for the post, but i think this snippet still have a weakness, there are many sites and blogs who can standing in front of SERP with their spams snippet with easy. And, there are some of blogger who has doing some keyword research, and able to confuse their self to learn html, javascript, and other language (with no schools or university )and wishing for the best, but the spammers take their wishes with their spam things and 'copy paste' their content. It's a big 'tsunami' for their heart. I hope google or someone else will able to handle this problem. Oh ya, once again, just wanna say, Thanks.. :)
Hi Guys
I have downloaded the snipet but how and where to upload to my magento site, I am not really computer savy LOL any help would be appreciated
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