Google Webmaster Central Blog - Official news on crawling and indexing sites for the Google index

Google Webmaster Guidelines updated

Tuesday, October 02, 2012 at 10:26 AM

Webmaster level: All

Today we’re happy to announce an updated version of our Webmaster Quality Guidelines. Both our basic quality guidelines and many of our more specific articles (like those on links schemes or hidden text) have been reorganized and expanded to provide you with more information about how to create quality websites for both users and Google.

The main message of our quality guidelines hasn’t changed: Focus on the user. However, we’ve added more guidance and examples of behavior that you should avoid in order to keep your site in good standing with Google’s search results. We’ve also added a set of quality and technical guidelines for rich snippets, as structured markup is becoming increasingly popular.

We hope these updated guidelines will give you a better understanding of how to create and maintain Google-friendly websites.

The comments you read here belong only to the person who posted them. We do, however, reserve the right to remove off-topic comments.

23 comments:

Sasch Mayer said...

Thanks :-)

This has been long overdue, and judging by the look of it, this is something that may well make things clearer for a lot of webmasters. The guidance on rich snippets is certainly a welcome addition too.

Now all we need to do is find a way to make all the folks who wander into the Webmaster Central forum to actually read them. ;-)

Siti internet siena said...

Thanks for the post. I sincerely hope that these new guidelines will give us an extra boost to create more value with our blogs !

Sam Azgor said...

thanxfor post @ Betty Huang & Eric Kuan
Agree with you @Siti internet siena:

Bill Hartzer said...

Thanks for updating, it's been a while and will help explain some of the recent changes to many uninformed webmasters.

The addition of guidelines for Rich Snippets is also good--many of us webmasters struggle with them.

Kevin Burke said...

nice post betty and eric! thanks for the update!

Mayura De Silva said...

Glad Google working on quality content. Another thing I'm suffering from is content theft. I hope Google will offer a reliable way to report content scrappers online and reward original content and respective authors.

Cheers...

Psychic Readings - Australian Vine Psychic Medium said...

Thank you for this information. We have been trying to find helpful information because we are revamping our blog and website. Anything that allows the web owner to understand if they're on the right track can only be a good thing.

seo company india said...

Yes this is really good post for webmasters to design user friendly and SEO friendly websites.

Ian said...

Could we please get update Rich Snippets documentation which provides Schema.org markup too?

If a developer is sent a link to that page, 90% of the time they won't look at the Schema markup and will implement legacy markup. They'll (sensibly) just jump straight to the example code.

Also, having precise mapping of Schema.org attributes to the attributes Google looks at for Rich Snippets would be very useful (there are a few corner cases where it's been ambiguous and confusion has arisen).

Both of these things are tripping up a fair few people.

Ian said...

Oh, and the new "Rich snippets guidelines" doesn't even mention Schema.org anywhere :-(

Moin Shaikh said...

Well, really useful news.
Thanks!

MD Tareq said...

Thanks for this update. I love to rank my site with content. Thanks for sharing :)

Mobeen Saifi said...

Thanks for this updating and information. I am always accept Google Webmaster Guidelines updated" Thanks for sharing :)

VirtuRex said...

Quote:
"
In order to be eligible for rich snippets, you should mark up your site’s pages using one of three supported formats:
Microdata
Microformats
RDFa
"

What happend to Schema.org?

Maybe it needs another update!!!

Bhavik Shah said...

thnks for the info..

Rana Abaidullah said...

Hello, Very nice Information. thank you

Rakesh Seo Expert said...

Is there any effect on visitors??

Joseph Shivell ThinkBigSites said...

I have a question. In your post, Paul included a link to his pizza restaurant in the bottom of his forum post, when the subject of his forum post had nothing to do with pizza. If his forum post dealt with pizza, would these links still be a violation of the Guidelines?

Martin Eising said...

I've been in the search field since the late 90s.

I have never, ever seen such terrible Google search results.

I'll be switching to Bing as my default search provider.

Kevin Yonathan said...

Thanks for the update.
Just checked Google Webmaster Tools , it's cool.

Kyle Eggleston said...

Whoa whoa whoa. Google, aren't you stepping beyond your boundaries here? Isn't it up to the website owner to decide what content they want to publish?

Google is supposed to be based on a democratic philosophy. Now it's more facist than ever. I don't want to claim that Google IS fascist (far from it), but isn't this a step towards that direction? I understand the importance of quality control, but there is a limit - and i think you crossed it here by penalizing websites that haven't done anything except do what everybody else is doing.

It's one thing for Google to recommend how the web should exist - but it's a completely different when Google is dictating to us how to manage and market our websites.

editor said...


Input please. I have submitted 7 reinclusion requests to Google and I only get an automated response back with no direction on exactly what to do next. The site under review is TrainingCenter.com. This site is a 12 year old authority training site that was penalized for having too many backlinks. We have worked for months to correct any problems and even used the the disavow tool. Our website traffic has been down about 80% over the last 9 months. Please email any insight to support@trainingcenter.com

Shirley said...

Our non-profit group recently changed our website URL. Is it possible for Google to automatically redirect the old URL to the new one? Or do I need to notify everyone that ever created a link to the old site? Thanks.