Google Webmaster Central Blog - Official news on crawling and indexing sites for the Google index

Introducing: Application Rich Snippets

Wednesday, September 14, 2011 at 1:06 PM

Webmaster level: All

Rich snippets help users determine more quickly if a particular web page has the information they're interested in. We've previously introduced rich snippets for shopping, recipes, reviews, video, and events, and most recently music.

Before you install a software application, users might want to check out what others think about it, and how much it costs. We are pleased to announce that starting today, you’ll be able to get this information right in search results.

Here's an example of what an application snippet looks like.

Image of application snippet

You can see application snippets from several marketplaces and review sites, including Android Market, Apple iTunes, and CNET. For information on how to add app markup on your site, please refer to our Webmaster central article and send any questions to our discussion help forum.

The comments you read here belong only to the person who posted them. We do, however, reserve the right to remove off-topic comments.

23 comments:

53north said...

This is going to be fun. It's hard enough getting them to realise there's a difference between alt text and titles.
=o} there's a difference between alt text and titles.
=o}

earthandeconomy.com said...

When are you going to support rich snippets for organizations?

Vista Stores said...

This is really great news for me. I am working on eCommerce website and have 7K+ products on website.

I saw product reviews in Google search for many competitors and tried to make it happen.

I think, this is perfect post to make it happen.

Francis June said...

When you are going have a snippet for logo. Like opengraph from Facebook?

Dejan SEO said...

There *kind of* is something to highlight certain organisations in results such as:

http://www.google.com.au/#q=lung%20cancer&pws=0

Gus said...

Seems a little strange, I've introduced for the first time rich snippets in one of my sites thinking this may make a difference, also I provided a mobile "m." version and multilingual. Everything with the corresponding sitemap. I've properly tested rich snippets with the provided tool, and, day by day, surprisingly, 2% of the pages are falling down from the Google index. http://goo.gl/WpKFJ Pls, may someone give me some guidelines?

SP said...

Not sure if I'm just not caffeinated, but I can't find any implementation details. The post referenced the "Webmaster central article" but when I searched, there does not appear to be any specific info around implementation of Application Rich Snippet code. Can anyone point me to the related documentation?

SP said...
This comment has been removed by the author.
Gus said...

Hi SP, please take a look at
http://goo.gl/zSxCo and to http://schema.org/
regards
Gus

SP said...

Hey Gus,

Thanks for the suggestion.

I took at the code on the "Cut the Rope" app page and found the new schema "http://schema.org/MobileSoftwareApplication". Unfortunately, it looks like Schema.org have not added the new schema details to their site.

That said, I believe I've found the Google article that was reference in the post (below).

http://goo.gl/HQfyw

Cheers,
Stefan

Gus said...

Hi Stefan, the post says "...Google also supports the following property extensions...". As I've read on another classes, you can add your own extensions not previously "schematized". I think Google did this special addition.
thanks
Gustavo

Gus said...

Sorry, I've omitted a real example in my first post http://goo.gl/OTaCq
cheers

Ben Marvin said...

Where's the webmaster central article referenced at the end of the post? Link anyone?

Jimmy Wirsborg said...

Yeah well could please start to actually implement the different rich snippets for everyone? Missing loads of different rich snippets in Sweden and guessing it will take us years to get these as well.

00000000000000000000 said...

This is great for people whose apps are in a store, but what if your app is a web app?

Does this still apply?

Emga said...

When will this function be activated for European sites too?

Emga said...

Is this already activated in Germany?

Quscient said...

I that possible to add rich snippets for an education site????

Javi said...

is it relevant mark with rich snippet a download page that offers a program but with a downloader application that adds toolbars and spammy things to your Pc?

Jeet said...

Really I appreciate to the following changes for application user's but i would like to suggest individual Application search section for those online user's who are looking for applications.

Rapidly growing online application world will improve power of Google ultimately. No doubt Google already power full.

Reuben said...

Is this the end of Meta descriptions?

bijoy mondal said...

This is really a great news for all Google user and site owner. Thank to Google for this.......

Adm. said...

Holas alguien puede especificar si esto es factible tambien para usar en blogger , solo veo disponible en wordpress pero no veo donde dice que los que usamos blogger tambien puedamos implementarlo gracias