Google Webmaster Central Blog - Official news on crawling and indexing sites for the Google index

High-quality sites algorithm launched in additional languages

Friday, August 12, 2011 at 4:00 AM

(Cross-posted on the Inside Search blog)

Webmaster level: All

For many months, we’ve been focused on trying to return high-quality sites to users. Earlier this year, we rolled out our “Panda” change for searches in English around the world. Today we’re continuing that effort by rolling out our algorithmic search improvements in different languages. Our scientific evaluation data show that this change improves our search quality across the board and the response to Panda from users has been very positive.

For most languages, this change impacts typically 6-9% of queries to a degree that a user might notice. This is distinctly lower than the initial launch of Panda, which affected almost 12% of English queries to a noticeable amount. We are launching this change for all languages except Chinese, Japanese, and Korean, where we continue to test improvements.

For sites that are affected by this algorithmic change, we have a post providing guidance on how Google searches for high-quality sites. We also have webmaster forums in many languages for publishers who wish to give additional feedback and get advice. We’ll continue working to do the right thing for our users and serve them the best results we can.

The comments you read here belong only to the person who posted them. We do, however, reserve the right to remove off-topic comments.

44 comments:

Will said...

I have seen notably lower quality search results since Panda 2.0 rolled out.

Please try to make the actual search engine performance match the public relations story.

Andrés said...

al fin

Dr. Arindam Sarkar said...

Search result have certainly improved and mfas are going down. Thanks.

Just 1 thing : could you weed out the results pages from the serps. Its really annoying to land on another results page on another site. I want what I'm looking for and not another site looking for what I'm looking for. Its a real nuisance. At least, could you mark them out as results pages?

Malaka said...

You are joking
Google search results are terrible since the Panda update and I now prefer Yahoo or Bing.

ummmmheyyyy said...

Subtitled 'Dear Rest of World: Have fun combing through 77,000 pages of crap to find what you're looking for. Perhaps this bright yellow band of paid links will be more helpful?'

Sebastian Schuon said...

Anyone knows for which languages specifically the update has been rolled out?

Putri Arisnawati said...

what about Indonesia?

Diogo MAttos said...

now we are talking

Manu said...

Panda is working in all languages but Japanese, Korean and Chinese.

121WATT said...

Good that Panda has been rooled out there was a quite a bit of disturbing staff in the SERPS. Sistrix wrote an Article on changes within the german index
http://www.sistrix.de/news/996-google-panda-erreicht-deutschland.html - interesting stuff to read

Durant Imboden said...

Today, Google Analytics is showing a big drop in bounce rate, exit rate, number of pages viewed, and time on site at Europeforvisitors.com. Our averages for those metrics had climbed steadily in the post-Panda era, so I'm wondering if rolling out Panda results to Google Search in other languages is causing unexpected problems for users. (Maybe a native speaker of Porguguese or Russian who doesn't speak English well would rather not see our text-heavy English pages in his SERPs.)

Gareth Jax said...

All of the languages ? At the same time ? Is that wise ?

Josh D. said...

This mentions Google is just rolling it out in different languages. To me that implies this is NOT Panda 2.4 and English site rankings are not affected?

Josh D. said...
This comment has been removed by the author.
Josh D. said...

Durant Imboden, take Google Analytics data with a grain of salt. Starting yesterday, they also updated GA's session calculations so other people are seeing crazy drops in conversion rates and rises in bounces and returning visitors etc..

http://analytics.blogspot.com/2011/08/update-to-sessions-in-google-analytics.html

Durant Imboden said...

Oops, I meant a big *increase* in bounce and exit rate, with a drop in time on site and pages viewed. Of course, it's possible that Google Analytics is screwy today. (What's interesting is that the mixture and order of our highest-traffic landing pages is about the same as usual. That's why I'm wondering about user satisfaction with Panda's impact on non-English Google Search sites.)

Durant Imboden said...

So now I find out that Google Analytics just changed its methodology: http://analytics.blogspot.com/2011/08/update-to-sessions-in-google-analytics.html

(The change took place yesterday, August 11, just in time to cause confusion about the impact of Panda 2.4.)

Danny Yee said...

No obvious sign of any changes for me. Some of the more egregiously silly results have gone (DMCAing some duplicate sites helped) but http://dannyreviews.com/ is still getting 10% as many referrals from Google as it did this time last year.

JaviBB said...

Now our site gets hit yet again, because its in english and spanish. Now we're down to 50% traffic and will have to fire more people.

It seems we can no longer run a high quality school/university directory anymore on free search traffic anymore. Just by the structure of the site it gets penalized.

We could write a bunch of nonsense content to please Google and annoy visitors, or just list detailed school information for what visitors are looking for like we do.

I have one thing to say about the Panda update, Google - One size does not fit all, you are killing good sites and bad.

D0R41V3R said...

Unhappily my websites loses 50% visits today (12th august)...

I'm very sad.

JeeShen Lee said...

Google is still my best companion in "search" ;) Support.

Fashion Photographer said...

So typical of Google -- 10lbs of shit in a 5lb bag.

Pull your heads out of your asses and realize that your Panda update received more negative feedback from your "users" than any other Google update in history!

For being as highly educated as your employees are supposed to be, you guys sure do suck at the internet.

Please, God, give Bing/Yahoo more of the search market share so I can stop worrying about being at the mercy of a bunch of morons.

Ibn Zaid said...

Since Panda launched my site disappear from page#1 Google.com with the prime keyword "ldii" where it used to be. But amazingly my content exists in two scrapper site that are ldii.info that totally copies my contents and a friend's Facebook account. Just check out these two miracles:
- http://www.google.com/search?sclient=psy&hl=en&site=&source=hp&q=ldii&btnK=Google+Search
- http://www.facebook.com/pages/Lembaga-Dakwah-Islam-Indonesia/106280769402320
- http://ldii.info/

This is the degradation of Google quality how duplicate contents defeat the original one.

fenomenon said...

Crap sites winning

Traffic down by 40 %

I dont understand your accuracy since i have unic and payed content for almost 4 years.

C.A. Perez said...

This may or may not have anything to do with Panda update, but I am curious about whether or not grade level readability has any impact on SERPs.

I have researched the subject and I have read the1993 findings of the National Adult Literacy Survey that is often used to support the of widely held assumption that the national reading average is at the eighth grade level. I can find no evidence of that assumption in the survey.

Does Google or can Google use the Flesch-Kincaid score or the Automated Readability index or any of the other readability indices to assess grade level readability in its attempt to provide the end user with the best search results possible?

I will ask this question on one of the help forums in case this is not the right venue.

C.A. Perez

Gus Place said...

my traffic in my website gusleig.com is down by 40% since August 12th. Thanks Google!

www.flademirblog@.com said...

Ola como ter contato com o pessoal do google

Alex said...

Wow Thanks for this! My sites are increasing in traffic A LOT!! amazing, posting high quality content really is the key!

Thanks Google!

USA Online Marketing said...

Thanks for the info. we are looking into it as well.

jejakjejakjejak said...

I don't like this, but Ithing is good share.

Directorio Cancún said...

I see that the project goes well in the coming weeks I will be doing tests to see how it will affect google panda in this version.

Directorio Cancún said...

I see that the project goes well in the coming weeks I will be doing tests to see how it will affect google panda in this version

HJ Melrose said...

I believe the search is so much worse. Why would google place advertisers who pay google above the primary site of the search. This does not serve the user. In fact, it's frustrating to be forced to scroll down three or four or five choices before getting to the obvious one that the user requested. This change is for google's benefit not the users.

anaida said...

google su.cks! from now my homepage is Bing.com

Concerned SEO said...

Most of my many sites are gone from the first page where they have been for years. Spam, copycat, scraper sites have taken their places. rebuiltfullertransmissions.com has completely disappeared. I am simply amazed by what has replaced it. Do a search for yourself (rebuilt fuller transmission) a well known common criminal in my industry owns the results and it's all trash. Keyword spamming at it's finest. Pathetic results Google team. Just pathetic.

dave said...

yeah great work google... my site was DEINDEXED on aug 12th.

they dont even have the courtesy to tell you why or how to fix it. they just axe you and thats the end of it.

what kind of business is that?

the search results are horrible since as well... if this is an improvement i'm in the wrong business.

I've got the biggest blog and newsletter in my niche, was ranking on page 1-3 for most of my keywords using real, high quality content and now boom.

nothing.

congrats for lettings crappy, spammy sites dominate and penalizing the good sites (at least in my niche)

this is ridiculous.

Worst update ever said...

I completely agree with Concerned CEO and Dave.
also in Italy Google Panda effects are dramatic:
trash sites dominate the SERP
you write a news but if you search for it you can find only aggregators showing the same news you wrote!

Google Panda doesn't improve quality, I hope that at least it improves Google earnings

MaryamLouise said...

Google, you have enough money! Throw in the towel with Panda and take us back to 2010. Seriously, I am disabled and can only work from home as a writer. Your changes have caused me to lose over 1/2 of my income. This isn't fair considering most of my articles come AFTER these websites that steal from news organizations and other article sites. Why do 4 to 5 link farm websites get first rank and my original article is posted on page 2? Seriously, you must get rid of Panda and stick up for professional journalists, ethnographers, and writers.

Dave said...

it just tells me that if i run an honest business with UNIQUE high quality content, i get screwed...

while the 'black hat' guys gaming the system with junk are dominating...

our site is de-indexed and they dont even give you the courtesy of a note or something in your webmaster tools account?

how on earth can you fix a problem you're not even aware of?

this is horrible... and reinforces why google absolutely SUCKS when it comes to customer support and doing business. (adwords anyone?)

I HOPE someone from google reads this... i'll be more than delighted to tell them what I think.

Richard said...

The google Panda Update has been both good and bad, my own business website has been penalised for it's main keyword search "domestic services" and now only ranks for out business name and nothing more! Any website I have that was importing feeds to posts (autoblog) are now gone from search results (which is good I guess meaning no duplicate content) but now while trying to find websites that I wanted - like my local bank - cannot be found anywhere either! I think Panda should be rolled back and recoded..!!

wirralweb said...

High Quality Algorithm, what a joke. We have a website which used to rank first page for every product it sold, and number one for most of them. This was the case for several years. We are now lucky to be listed at all and have lost 98% of our business, cheers Google. We are all for fair competition, but appear to be outranked by inferior amateur websites that have much inferior content. This could close our long standing business.

Dhaval Mehta said...

Thank You!!My sites are increasing in traffic A LOT!! amazing, posting high quality content really is the key!!And it Should be...

Pedro Pacheco said...

"High-quality sites algorithm launched"

So, until now, it was low quality sites algorithm?

Rama Wood Crafts Private Limited said...

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