Tuesday, June 07, 2011 at 12:49 PM
Webmaster level: IntermediateToday we're beginning to support authorship markup—a way to connect authors with their content on the web. We're experimenting with using this data to help people find content from great authors in our search results.
We now support markup that enables websites to publicly link within their site from content to author pages. For example, if an author at The New York Times has written dozens of articles, using this markup, the webmaster can connect these articles with a New York Times author page. An author page describes and identifies the author, and can include things like the author’s bio, photo, articles and other links.
If you run a website with authored content, you’ll want to learn about authorship markup in our Help Center. The markup uses existing standards such as HTML5 (rel=”author”) and XFN (rel=”me”) to enable search engines and other web services to identify works by the same author across the web. If you're already doing structured data markup using microdata from schema.org, we'll interpret that authorship information as well.
We wanted to make sure the markup was as easy to implement as possible. To that end, we’ve already worked with several sites to markup their pages, including The New York Times, The Washington Post, CNET, Entertainment Weekly, The New Yorker and others. In addition, we’ve taken the extra step to add this markup to everything hosted by YouTube and Blogger. In the future, both platforms will automatically include this markup when you publish content.
We know that great content comes from great authors, and we’re looking closely at ways this markup could help us highlight authors and rank search results.
30 comments:
Why webmasters should change that on their websites if they don't know exactly what they (or their visitors) should expect from this change?
Out of curiosity: if I link an article I wrote to an authoritative author, with all other things being equal, will that article rank higher?
Othar, you already parse hReview and hRecipe that have an hCard-based Author indicated; are you using this to inform your Author graph too?
Also, hAtom (and hNews) are deployed on a very large number of websites, and they also use the hCard-based author pattern. Indexing those correctly would also enhance your understanding of authorship online.
That's a great initiative. I would admit that it's really a tiring job to find quality content over the web. Authorship markup would be helpful in reaching genuine content written by good authors.
By using authored content in one's website, we can avoid spam links and useless data. This technique would definitely bring up worth reading content pages in top rankings of search results.
Please keep updating. I would look forward for more of it.
HTML 5 standard and Rel values are good to understand but i think understanding the full length of Metadata Schema could be in general not regular understanding. What other ways can this be expressed. Would there be a sample coming soon that would help web developments
I hope we can mark up UGC created by authors using Google, Facebook, Twitter login features.
Excellent initiative. Rich text and microforms (Semantic Web) is the future of the Internet. It is very necessary to learn to do things right.
Thanks for the info...
This is really interesting , wordpress has something like this I think http://clubcorona.wordpress.com/
Do you guys know how would be the easiest way to integrate with wordpress sites?
@GodsBoy
The WordPress folks are working on a patch to add rel="author" support.
It 'should' be supported in WordPress version 3.2.
http://core.trac.wordpress.org/ticket/17722
how does this work for pages with different parts by different authors, e.g. quotations?
Interesting ... But, is author meta tag also used ? Or, is it only the 'rel' attribute ?
How do we add this to our Twitter and Linkedin profiles? They do not accept HTML code, only straight text.
After several years, the semantic web is finally taking shape.
I "officially" requested W3 for it back in June of 2003:
http://lists.w3.org/Archives/Public/www-html-editor/2003AprJun/0134.html
thank you very much, I am pleased with your explanation about the markup and very helpful, my blog is still new, I have much to learn, and now I'm learning about the webmaster for a blog can be optimized by following the recommended procedure.
I ASSUME (but do not know) that there would be little or no benefit from one way tagging - for example, if I refer to my profile page at some site with a 'rel="me"' tag at my main site but nothing there tags back to me. Without the corroborating rel="me" back to my main site from here, why should Google believe that really is me and not some impersonator?
Second, is the purpose of this simply to identify authors or to help establish credentials? If I'm writing about xyz at two or more places, I can see how this helps Google see me as a resource for xyz.
But if I'm writing about unrelated subjects, how does it help Google to know that I am the same person at both places? If anything, wouldn't that suggest that I'm an unfocused dilettante?
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The technology sounds great if it can be implemented with out too much trouble.
But I am seeing the terms "great" and "good' a number of times here. Is Google suggesting curating content? Its fairly subjective deciding what author is good or great.
Good post
hello i was search google images on and i typed in burgundy white borders and in that page it gives u a selection of different types of images,well one of the pictures im not sure which one gave me a trojan virus. this is very serious and it needs to be fixed
this happened to me twice today (7-6-11)
Thanks for this useful information.
I did try the Authorship mark up technique and have also blogged about it. It will definetely bring some credibility to useful content and the authors. Please let me know how it will further effect the search results.
I have been going through various resources as well like http://bit.ly/googlemarkup and http://bit.ly/j5nmzw. How credible are the sources ?
I'd like to use this rel="author" feature, so first I try to create a google profile, which failed cause of a Google+ rule ( "use your real name" ), I don't want to create a Google+ account ! What can I do ?
Two questions-
1. If my blog is a single-author blog, may I link the Google+ icon in my SIDEBAR (wp text widget) using the rel="author" tag, or is this not considered to be "on" the page?
2. I have written hundreds of blog posts on my site. Does my Google+ profile need to list EACH and EVERY post url, or the main site address only?
Thank you!
Sidebar WP widget is fine for author mark-up.
Hi
I have created a wordpress plugin that will do this automatically for you.
Add your google profile url
Add the Anchor Text
http://googleplus-one.co.uk/2012/01/google-plus-author-content-relauthor-wordpress-plugin/
Excellent update for users.....It increase quality content value.....
Say i own a website www.xyz.com and i write travel related articles.Currently the author for all content on webmaster tools is now www.xyz.com. Would it be wise to have us as the publisher and include authors from articles for each post. Would this give us more SEO juice?
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