Linking Google Analytics to Webmaster Tools

Monday, February 07, 2011 at 4:18 PM

Webmaster level: All

If you use Google Analytics to track site data, you can now link your Webmaster Tools verified site to an Analytics profile when they use the same Google Account.

Not only will your Analytics profiles be accessible within Webmaster Tools, but you'll also be able to more easily access a few Google Analytics features:

  • View your Google Analytics Referring Pages report directly from the Links to your site page in Webmaster Tools. This report helps you understand the overall trends in traffic volume from referrals, as well as the sites driving those trends.

  • Access the Google Analytics Dashboard directly from the Analytics link in the top left bar when you’re on a site-related page.


To link a verified site in Webmaster Tools to a Google Analytics profile:

  1. On the Webmaster Tools home page, click Manage next to the site you want, then click Google Analytics profile.


  2. Select the profile you want to associate with the site, then click Save.

Note: If your site has multiple owners, each owner will need to link their own account to a Google Analytics profile.

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