Thursday, February 24, 2011 at 10:03 AM
Webmaster level: AllToday, we’re happy to introduce Recipe View, a new way of finding recipes when searching on Google. Recipe View enables you to filter your regular web search results to show only recipes and to restrict results based on ingredients, cook time, or calorie preferences:
Read more about Recipe View on the Official Google Blog and be sure to check out our video of Google Chef Scott Giambastiani demonstrating how he uses Recipe View to find great recipes for Googlers:
Recipe View is based on data from recipe rich snippets markup. As a webmaster, to make sure your recipe content can show in Recipe View (currently rolling out in the US and Japan) as well as in regular search results with rich snippets (available globally), be sure to add structured data markup to your recipe pages. Rich snippets are also available for reviews, people, products, and events, and we’ll continue to expand this list of categories over time. You can always see the full list of supported types by referring to our rich snippets documentation and by watching for further updates here on the Webmaster Central Blog.
This marks an exciting milestone for us -- it’s the first time we’ve introduced search filters based on rich snippets markup from webmasters. Over time, we’ll continue exploring new ways to enhance the search experience using this data.
31 comments:
this doesn't seem to be turned on for everyone (i'm using google.co.uk) so this link might be useful.
http://www.google.com/landing/recipes/
I think this feature is really going to hurt food blogs, and goes against everything google has been about. Because it seems when you click recipe view it mostly shows recipes from large sites like food network and all recipes. For example, if you search for stuffed artichokes, the recipe from my blog shows ahead of epicurious. So according to your algorithm, mine is more relevant. But the second somebody clicks on the recipe filter, mine disappears and the epicurious one moves up. Seems wrong to me.
@phil Do you utilize the rich snippets?
@Rezeyu No I don't, but if thats what I have to do to show up when people filter I will. Hoever, I still think it dilutes the user experience. Your average searcher is going to think that filter is limiting the natural google search results to recipes, not limiting itbto recipes from sites that know enough to use the snippets.
I agree with one of the other comments. When I used this new feature it looked like only the really "big sites" like AllRecipes.com or Epicurious.com came up. Is the algorithm similar to Places in that you need citations or reviews in this case to improve your ranking?
I like to say welcome this new Recipe view which is based on rich snippets markup. I want to say thanks to google's official staff members
Good to know that.
Seems categorization matters a lot for all websites like the ingredients and calories feature in the left side bar.
How is this supported on blogger?
Google only seems to recognize the Recipe Rich Snippet for large recipe sites.
This recipe I created validates using the Google Webmaster tool, yet does not show up as a recipe.
http://criticalmas.com/2010/04/bok-choy-kimchi-recipe/
I have other examples. Why does Google only index recipes as recipes from the large sites? There are tons of bloggers creating recipes with valid markup that should be included in the search results.
Well, the view is cool but the little checkboxes on the left that filter the recipes based on ingredients - that's awesomw!!
Recipes is not appearing on the left when I search, when will it be turned on for all.
Wow! The new recipe search is horrible. I can't find unique material or food writers who have a passion for food and writing. The results are pulled from the big template based sites which I avoid. I hate it when Google tries to think for me.
Seems like a lot of people like the feature, but the execution is lacking some tweaking ...
This clearly helps the large industrial food sites and hurts smaller food blogs. I tried marking up a few previous posts and testing them against the rich snippets testing tool. Failed because "marked-up content does not appear to be the main focus of the page". Have a real human look at the post at http://eatingbeyondlimits.com/2011/02/kids-love-em/ and judge whether the main focus of the page is providing food information with a recipe.
Well said Grill Girl.
Google tells us little guys to use the Rich Snippet recipe format to help them, but when we do they ignore it. Instead they just index the rich snippets of a handful of large template-based recipe sites.
When I search for recipes on Google, I will often just jump to page 2.
I've gotten killed by this new recipe search. How? In traffic which in turn effects my AdSense income!
I'm frantically re-coding all of my 173 pages to include microdata.
A few concerns though.
Will it take as long to be indexed and ranked in the recipe search as it did for just basic SEO?
My guess? Hmmm for my pages which ranked in the Top10 (first results page in a basic Google search ) - these *may* *could* *hopefully* make it to JUST the Top 100 in the "recipe search"? WOW. Guess I didn't listen to that voice in my head, "diversify traffic sources, income streams"
This is recipe feature is great for - users and big sites. And as the saying goes, "always follow the money."
Two schools of thought - the users will love this. But how will Google make money from this?
Ah The AdWords.
But with this change us "smaller" sites with decent CTR of 3-5% aren't hitting that anymore! Our traffic has sunk and our CTR is horrid.
How will Google take care of this?
Will PPC bids only be affordable by larger companies?
Interesting.
1. Always follow the money.
2. Start adding rich snippets YESTERDAY
3. Cross your fingers and hope your recipe search results will be what your basic search results WERE.
4. Always follow the money.
5. Always follow the money.
Looks like I'm going to have to change niches big time. Even with rich snippets, the big sites will come out ahead. All that work for all those years and now...thanks a lot.
Thanks for sharing this..
This post is blank..
i think your blog original do work 4 people. http://onlyregistersoftware.blogspot.com this is my blog u can visit it and tell me about this.
Well thnx for sharing. I think Recipe View will help us more I will try. Looking forward to see more updates.
Hello Webmasters - Must Read on Google Quality
I have question to Google about accuracy and quality of search results. I searched the query (site:marketriser.com). As per procedure, Google should show the results of "marketriser.com" only. Visit This Image for more clarification. Listen the underlined areas of URL. Showing the result of "slinkset.com" also. Please comment yours on it.
Unfortunately, i am from India and i don't think its for people from Asian continent
Just Japan and U.S (that's weird)
Thanks for sharing information..
I have a question for Google - How would a site handle a recipe that has 3 components to the recipe, the components being 3 stand alone recipes used to create the final recipe. Would it be programmed and each recipe submitted to Google for one page. I hope I am making sense. For example, Hazelnut, Raspberry Jam & White Chocolate Ganache Tarts - Main recipe, and then Hazelnut Shortcrust Recipe, Raspberry Jam Recipe, White Chocolate Ganache Recipe. I would like to appear in search for each recipe. How can this be programmed and submitted to Google?
Just throwing in my complaint! We have had rich snippets installed for almost two months and still not included in the recipe search results. Our site is recipetips.com and we think everyone should be included in this. Google seems to have hand-picked only a few of the larger sites. The rich snippets tested fine with the rich snippet testing tool. I haven't seen any response from Google on this.
Hello, I've implemented microformats in my last entries,and according to the rich snippets tool everything seems to be alright. http://www.google.com/webmasters/tools/richsnippets?url=http%3A%2F%2Flarecetadelafelicidad.blogspot.com%2F2011%2F05%2Fno-come-fruta-i-falso-huevo-frito.html&view=cse
I've already informed google as well, through this page http://www.google.com/support/webmasters/bin/request.py?contact_type=rich_snippets_feedback
How long will it take for my recipes to appear on the Google Recipe Search? Thank you :)
I have all my italian recipes that aren't going to show up, does anyone know if Google will publish a guide to using the snippets?
I am not a food blogger but I do search for recipes. I prefer to get them from food bloggers rather than epicurious, allrecipes, and other impersonal sites. Is there a way to implement a new feature that would allow me to search for recipes only on blogs? I don't care about filtering by calories, but I do care about filtering by recipe source.
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