Monday, January 24, 2011 at 9:00 AM
Webmaster Level: Beginner to IntermediateAs you’re working to increase your traffic with Webmaster Tools, did you know that you’re also able to monetize this traffic with Google AdSense?
Google AdSense is a program that enables webmasters like you to display relevant ads on your websites and earn revenue. It’s free to use and gives you access to Google’s vast network of advertisers. After a quick and easy set up, AdSense is designed to help you start showing ads on your site that fit in with your audience, while allowing you to earn money from the unique content you’ve created.
A key factor in understanding the opportunities you have with AdSense is understanding the traffic you have coming to your site. Webmaster Tools and other Google tools, such as Google Analytics, provide you with the insight to identify who your visitors are and where they’re coming from. You’re working to bring more people to your site and optimize your most successful pages to boost overall traffic. You can use this information with Google AdSense to display ads that are targeted to your traffic and better suited to match the content on your most successful pages. For example, you can use Webmaster Tools to identify how often your pages appear within Google search results. Knowing these to potentially be your most visible pages, you can use AdSense to display optimized ads on these pages.
Take a look below to see what different AdSense ads can look like.
| Text Ad - Medium Rectangle (300x250) | Video Ad - Medium Rectangle (300x250) |
 |  |
Image Ad - Leaderboad (728x90)
Why use Google AdSense?
- Earn revenue from relevant and engaging advertising that enhances the user experience of your site.
- You’re in control, protecting your brand by customizing the size, location, and type of ads that appear.
- Gain insight with the powerful integration of Google Analytics and AdSense, helping you easily identify trends and factors that influence the earning potential of your website.
- Simple and easy to set up. Just add a few lines of code to your site and you’re ready to start showing ads.
- No risk. No obligation. There’s no minimum term of commitment. And it’s free.
Sign up and monetize your website with Google AdSense.
You can also learn more about Google AdSense in the AdSense Help Forum.
8 comments:
Yeah, no risk besides having your account canceled without any explanation and having all your earnings taken away, with little recourse and no way to speak to an actual human being. No risk indeed.
Of course - no mention of any of the following points;
* Adverts that are relevant to your content are likely to take visitors away from your site.
* Adverts may well lead visitors to competitors.
* Pages with adverts may be seen as less "professional" and this may impact your conversions
* Having weaker pages with adverts on may make your site seem to be MFA (Made for AdSense/Adverts).
At the end of the day - a large % of sites that make use of AdSense fall short of Guidelines or "best practices" for web search.
would it not make more sense to point out that before considering monetising your site, you should
1) ensure that it is Worthy of peoples interest.
2) ensure that it is within Both the Webmaster and AdSense Guidelines.
3) Research and plan carefully so that you dont harm your sites rankings and/or conversions.
?
Google adsense is an amazing way to earn passive income. First build traffic, then definitely try it out.
If you're considering adding AdSense to your site, make sure that you have read and understood fully the following documents first:
1) Google AdSense Terms and Conditions
2) AdSense Programme Policies
Ignorantia juris non excusat. If you do not follow the conditions and policies stated therein, then your association with AdSense is likely to be poor, nasty, brutish, and short. Once you're out, you're likely to be out forever.
Also bear in mind that AdSense doesn't work with all sites, and it is not likely to generate a huge amount of revenue, unless you have a large, high-quality site that advertisers would love to offer their products and services.
Just wondering if it is possible for Google to give us some control on the type of ads that gets displayed. Google takes into consideration the content that is in the page based on which they serve the ads. I have seen irrelevant ads being displayed in my website due to presence of one or two words that are off-topic.
Sorry to say, but... weak!
AdSense is a complicated animal. As has already been pointed out, the terms and conditions are intricate, the site running it has to be of a decent quality, with decent content & visitors, and it's definitely not suited for everyone out there.
I've been running AdSense across a couple of my sites for a while now, with increasing success, but it's most definitely not as simple as sign up, add code snippet & get money.
Tweaking and optimising things takes time and experience, and a decent familiarity with the AdSense terms and conditions & program policies is crucial if you don't want things to come to a quick, violent end, as Wasaweb has already pointed out.
If you're going to put something on the Official Webmaster Central Blog to entice site owners into signing up, then at least make it a halfway balanced piece which gives those you're trying to snare a rough overview of how they're expected to conduct themselves.
Also, as Auto has already pointed out, there are several concerns which site owners need to be aware of too, and a whoopee-doo blog post doesn't even begin to go near them; in fact, it goes out of its way to steer clear of such awkward topics.
D-
Must do better in future
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