Wednesday, November 17, 2010 at 5:00 PMWebmaster Level: All
Recently we made a change to show more results from a domain for certain types of queries -- this helped searchers get to their desired result even faster. Today we’re expanding the feature so that, when appropriate, more queries show additional results from a domain. As a webmaster, you’ll appreciate the fact that these results may bring targeted visitors directly to the pages they’re interested in.
Here’s an example: in the past, the query [moma] (the Museum of Modern Art), might have triggered two results from the official site:
With this iteration, our search results may show:
- Up to four web results from each domain (i.e., several domains may have multiple results)
- Single-line snippets for the additional results, to keep them compact
Like all the hundreds of changes we make a year, we’re trying to help users quickly reach their desired result. Even though we’re constantly improving our algorithms, our general advice still holds true: create compelling, search-engine friendly sites in order to attract users, buzz, and often targeted traffic!