Google Webmaster Central Blog - Official news on crawling and indexing sites for the Google index

SEO Starter Guide updated

Tuesday, September 28, 2010 at 2:00 PM

Webmaster Level: Beginner

Update on October 3, 2010: We have fixed the issue causing the highlighted text to be obscured on Linux PDF readers.

About two years ago we published our first SEO Starter Guide, which we have since translated into 40 languages. Today, we’re very happy to share with you the new version of the guide with more content and examples.

Here’s what’s new:
  • Glossary to define terms throughout the guide
  • More example images to help you understand the content
  • Ways to optimize your site for mobile devices
  • Clearer wording for better readability
You may remember getting to see what Googlebot looks like in our “First date with Googlebot” post. In this version of the SEO Starter Guide, Googlebot is back to provide you with some more SEO tips.

You can download the new version here [PDF]. Entertain and impress your friends by leaving a printed copy on your coffee table.

Googlebot

The comments you read here belong only to the person who posted them. We do, however, reserve the right to remove off-topic comments.

104 comments:

Roshan Joshi said...

thanks for sharing. can it be redistributed?

IstanbulCityHotels said...

perfect, I started to read it right now

NickB said...

Great stuff. Can we redistribute this to our clients?

Andreas said...

Update was looooong due.

Pandora said...

This is perfect. Been waiting this for long. Finally the wait is over

Redcort Software said...

Thank you. A welcome update!

I read the first edition about 18 months ago when we got serious about inbound marketing for our Virtual Time Clock employee time clock software. After endless reading it's still one of my best reads on the topic. I appreciate all Google does to partner with small businesses. It's been invaluable as we market our time and attendance program program on the web!

Andrew said...

You people are glued to paper in 2010!

There's this thing called HTML - it allows you to add cross links and references and no end of interactivity. You could even put this stuff together in a "web site", perhaps tweaking it regularly, rather than a major update every few years. Just a thought ;o)

Michael said...

What's the deal with the yellow lines through important terms?

Karl May said...

And about time our loving friend!!

DazzlinDonna said...

In my pdf reader, many words have solid yellow blocks of color over them, making it basically unreadable. Bah.

student seo said...

but where is other languages support?

techliminal said...

Can we only get the guide in PDF format? Or is there also a website with it?

utzjohn said...

Thanks. In the event you are looking for more free advice, here's a link : http://www.thefreeseoguide.com

seo philippines said...

At long last. After two long years the guide gets updated. Thanks!

SmartFox said...

Great guide, thanks for sharing!

It's a good reference for web developers and also a great reference when talking to clients about best practices of SEO

Abdul Malick said...

Thanks for sharing your updates. Already we think about your SEO guide which is old one. But refresh that guide is very useful for us to update our knowledge..

Alekh said...

thanks for updated guide, waiting for this from a long time...

Meta said...

This is brilliant. Just in time for the launch of our new site. Thanks Google. http://www.metacoral.com.au

Chintala Radhika said...

Thanks for updating the new SEO guide.

Arvind said...

Thanks for the new update. I am downloading now. Hope this will improve my SEO knowledge.

Cher said...

I would really love to download this guide. Hope this is a comprehensive solution for all SEO related problems.

Joan Boluda said...

Great stuff, great layout!

clinton said...

Excellent, we love Google SEO guides!

Danny said...

Great stuff guys..

retail-ecommerce.com said...

This should really be an excellent SEO guide. I am going to share this on our Retail-eCommerce.com blog. Thank You so much Google.

The Lamp said...

Yeah, thats nice google. Lets print shit out just to impress people. Thats very environmental friendly...

Albert said...

Thanks for this new update on SEO starter guide.

Igor Petrushenko said...

Great!
Can't wait to see it in Ukrainian!

Thank you!
Igor,
CEO at http://MyTaskHelper.com

sage mas 500 said...

Great. I have old guide with me.Now i will go through the new one.. Thnaks

smsinhindi.com said...

I started my learning with the beginner guide to seo... I am very happy to get this updated and will read it again.
thanks for bringing updated version.

sunil said...

Thank you for the update

greatbuys said...

Thank You. Awesome!! Needed the refresher.

Mathieu Veilleux said...

Thanks for updating, this SEO guide is a good read and is very well detailed.

Eftihis said...

Thank you for the update, can it be redistributed?

Alexsandro_xpt said...

It't gooood!!!

Afzal Khan said...

Thanks for sharing updated SEO guide, it will be helpfull to many of us :-)

More importantly happy to meet GoogleBot...now he has got it's Identity...Welcome GoogleBot

Gordon said...

As Chinese search engine Baidu published their first ever official SEO guide to webmasters last month, Google followed up with an update to their SEO guide.

MotionPoint said...

Are they any variations from Google that needs to be considered for sites with multiple languages? i.e. Korean, Chinese?

AZGuy said...

This company http://www.googlelocalranking.org is spamming people about doing local seo for them and with Google in the domain name, it certainly gives the impression that they are related to Google in some way.

Is this company associated with Google?

Inland Empire said...

I have a number of clients that could take a look at that.

SkinOfStars said...

I am also getting yellow blocks covering key words, thus making this unreadable. Please update.

SEO Top Of Search said...

Thank you for sharing great update

Maui Real Estate Search said...

Thanks for the update. I had printed a couple of copies of the old version, now I will be distributing a few of this new one. Mahalo.

CyberNetikz said...

It worth a glance,thanks !

Mr.HYUN said...

So nice! Please hurry up to translate with Korean version.

Philip said...

Thanks for sharing this update. This starter guide has been my go to source if I have some question about SEO. It's nice that they've updated it already. Thanks again.
SEOP.com

stella said...

It is very useful to make the betterment in SEO. Thanks for this great effort.keep sharing.

Azad said...

We Love you Google... This is an awesome guide and it looks like Google is supporting SEO these days..

Agam Panwar said...

This one is stunning! Good job in getting all needed details in one document.

GATO1950 said...

great but a french version will be great as well because I am french, although I can read english some terms or explanation need to be really fluent in english, but thank you anyway

Blogger Kuningan said...

I will immediately download and this is an opportunity to improve the structure of the event on the web for the future I can become better in seo

Jenny Lembert said...

awesome it really helps my efforts resulting better

icononline said...

hi, thank you!

Tobing Andika said...

thanks for update! honestly, seo starter guide is excellent Guide and not only for beginners! It is the way Google looks at websites and to which webmaster can confirm when they want their website to be found by Google.

edith hadiansyah said...

that's great..

andymax said...

Great guide ...always go back to the beginners guide ...never forget :-)

Shopping Jobs Online said...

It will be very helpful to get this seo tips here. Thanks

ThomasS said...

Looks beautiful. Good update! :)

seotrollverse said...

Good info. Thanks. Very helpful.

JV said...

My favorite part was "leave it on your coffee table and impress and entertain your friends." Hahahahaha. I'm sure they'll be all over it!

Thank you for that. I needed that on Friday afteroon at 5:08pm :)

Westley said...

ASCII is American Standard Code for Information Interchange, not Exchange as in the footnote on page 18. (It's not ASCIE.)

ynotoman said...

leaving a printed copy on my coffee table - they would not have time to enjoy my great Arabic Coffee - but they would certainly stay longer

Oğuz Kağan Aslan said...

When will google translate this guide to Turkish? :)

Aigars said...

nice, thank you! :) Must have :)

Tilak said...

Thanks for sharing!

Polymedia Advanced Internet Marketing Solutions said...
This comment has been removed by the author.
Polymedia Advanced Internet Marketing Solutions said...

Great Update!!! Thanks for Sharing!!

Andreas Klauer said...

I made a forum SEO plugin based on this guide two years ago, so it's nice to see it updated.

The formatting really irks me, though. The old one was much easier to read without the finnicky formatting and GoogleBot-Clippy.

A panicked GoogleBot asking "Is your site doing OK?" is the kind of FUD I'd expect from a shady SEO company, not from an official Google resource.

dating said...

I have learnt a lot of the new. Thanks.

Sarang said...

It will help many newbies to make their website interaction get better with users as well as search engines :)

freemoving said...

thanks for such a informative post

shahid said...

Thanks for sharing this .............

JVRudnick said...

yup...great piece Google! have added it to our White Paper section on our own blog up here in Canada too, eh!

:-)

Jim
www.canuckseo.com

Mitesh said...

Thanks for sharing.

shilpi said...

It is simply great and much easier to understand. Now every one can take care of on page factors.

ivanpramono said...

Nice sharing..
Some of my friends very interested with this issue..
maybe I've to try it first..
thanks..

kuncoro said...

thanks for sharing

javiermm said...

Great, updated information, this is 'THE REFERENCE' ! waiting for the spanish version...

a.ertlmaier said...
This comment has been removed by the author.
a.ertlmaier said...

Toller Beitrag. Dies wird die Arbeiten für SEO und SEM Agenturen sehr erleichtern. Wir werden in Kürze auch einen Beitrag darüber auf http://www.friendworx.com veröffentlichen. Unter "Links" findet man auch einen Link zu diesem Beitrag.

Bart Gibby said...

This is the best document I have ever seen any of the Google teams produce.

Super awesome kudos to you guys for adding so much more value to this document verses the past one.

ellopedia said...

wow this is very usefull,

kokebcn said...

Por fin una imagen de nuestro querido googleBot

Gordon Choi said...

Great update to that old Starter Guide back in 2008, with additional information to mobile site optimization.

Carlo of Carlo At Your Service Productions said...

I'm saving this page to my flash drive. Thank you Google!

Wendy said...

User friendly information we can all use. Thank you for the gift of SEO knowledge!

Nate said...

This is great. Can we redistribute this pdf to clients? I'm reading the comments right now, but not seeing this anywhere yet.

Sagittarius said...

PDF link broken? cannot download pdf file. :(

Musical Instruments and Audio Systems in Nepal said...

better if the guide is in word document or even if pdf, there must be direct download link so as to save the page and read.

kim sanders said...

Thanks for the info, It got me reminded of the usual SEO technique.

Blogger said...

It doesn't work....I can't download....this file is corrupt

drachsi said...

Great Info. This should be made available to all web designers and owners.

Drachsi

Beben Koben said...

thanks a lot...^_^

shoparisienne admin said...

Thanks for sharing

Yacht Cranes said...

Thank you for share this information i really like it and also useful it.

Rajesh Kumar Blog said...

This is really great info for SEO point of view.Really appricate the effort by Google Webmaster tool .

e-Admin said...

It's just a short notice on informing all of you that Armenian version of SEO guide is ready and hosted at http://www.e-armenians.com/.

Skapenta said...

Thank you for sharing great update

teacher vince said...

Thanks for this, is there an update that would include the Panda algorithm?

Ajit Kumar said...

how to add sitemap by categories on google search

Agus Hadi Wijaya said...

I have download it, started to read it right now.. can it be redistributed in my blog? thanks

India Exam Results said...

Its Really Amazing i read It Per day And Making Its Instruction For This Site- www.indian-result.com

Lukman Nulhakiem said...

That's the real SEO guide, what I need. Thank you.

Google Webmaster Central said...

Hi everyone,

Since over a year has passed since we published this post, we're closing the comments to help us focus on the work ahead. If you still have a question or comment you'd like to discuss, free to visit and/or post your topic in our Webmaster Central Help Forum.

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