Sunday, August 15, 2010 at 10:41 PM
Webmaster Level: AllIf you want to add video information to a Sitemap or mRSS feed you must specify the location of the video. This means you must include one of two tags, either the
video:player_loc or video:content_loc. In the case of an mRSS feed, these equivalent tags are media:player or media:content, respectively. We need this information to verify that there is actually a live video on your landing page and to extract metadata and signals from the video bytes for ranking. If one of these tags is not included we will not be able to verify the video and your Sitemap/mRSS feed will not be crawled. To reduce confusion, here is some more detail about these elements.Video Locations Defined
Player Location/URL: the player (e.g., .swf) URL with corresponding arguments that load and play the actual video.
Content Location/URL: the actual raw video bytes (e.g., .flv, .avi) containing the video content.
The Requirements
One of either the player
video:player_loc or content video:content_loc location is required. However, we strongly suggest you provide both, as they each serve distinct purposes: player location is primarily used to help verify that a video exists on the page, and content location helps us extract more signals and metadata to accurately rank your videos. URL extensions at a glance:
Sitemap: mRSS: Contents: <loc> <link> The playpage URL <video:player_loc> <media:player> (url attribute) The SWF URL <video:content_loc> <media:content> (url attribute) The FLV or other raw video URL
NOTE: All URLs should be unique (every URL in your entire Video Sitemap and mRSS feed should be unique)
If you would like to better ensure that only Googlebot accesses your content, you can perform a reverse DNS lookup.
For more information on Google Videos please visit our Help Center, and to post questions and search for answers check out our Help Forum.
4 comments:
Hi Google,
I think it's great that more attention is being put on making sure Googlebot knows more about our videos.
Had a question - if I post a video with closed captions, then is there a signal I need place in the sitemap to clue googlebot to that fact, and can googlebot "see" captions and use them to help rank the video?
Thanks,
Webmaster
Citiguard Security Sydney
Well adding tags for the video to define the exact location of the video it seems that the strategy of google bot to rank videos has changed or is it the first time that googlebot wants webmasters to do proper coding to specify their videos
http://www.risedream.com/blog/
It is great that more attention is placed on ensuring that Googlebot know more about our videos. Tag addition to the video to identify the exact location of the video, it seems that the Google bot strategy to classify the videos has changed or is the first time Googlebot webmasters want to clarify specific encoding your videos.
Hi everyone,
Since over a year has passed since we published this post, we're closing the comments to help us focus on the work ahead. If you still have a question or comment you'd like to discuss, free to visit and/or post your topic in our Webmaster Central Help Forum.
Thanks and take care,
The Webmaster Central Team
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