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Better recipes on the web: Introducing recipe rich snippets

Tuesday, April 13, 2010 at 5:50 PM

Webmaster Level: All

Anticipating the start of the season of barbecues and potlucks, we’ve added recipes as our newest rich snippets format. This means that for certain sites with recipe content, Google users will see quick facts when these recipe pages show up as part of the search results.

For example, if you were searching for an easy to make thai mango salad, you can now see user ratings, preparation time, and a picture of the dish directly in search result snippets.


Recipes is the fifth format we support, following the introduction of reviews, people, video and, most recently, events.

If you have recipe content on your site, you can get started now by marking up your recipes with microdata, RDFa, or the hRecipe microformat. To learn more, read our documentation on how to mark up recipe information or our general help articles on rich snippets for a more complete overview.

Please remember that to ensure a great user experience we’re taking a gradual approach to surface rich snippets. This means that we can’t guarantee that marking up your site will result in a rich snippet when your page shows up on our search results. However, we encourage you to get started, and once you’re done you can test your pages with our rich snippets testing tool.

The comments you read here belong only to the person who posted them. We do, however, reserve the right to remove off-topic comments.

26 comments:

Joydeep said...

Will Google support rich snippets for product(s) in future?

hProduct, brand, description, URL etc?

Yalcin Parmaksiz said...
This comment has been removed by the author.
Myparmaksiz said...

So, when will the rich snippets feature be available in google.com.tr and other google domains? It is only available in google.com :(

pravir said...

It is available on google.com.tr . For example you can search for amarin mountain view and you will see the rating and reviews from sites. We are slowly enabling other features in different domains also.

tehribo said...

Все си мисля, че можехте да измислите нещо по-полезно :))
Карай

Andy Mabbett said...

Time for Google to start supporting the 'Species' microformat, for the names of living things?

Martin Hepp said...

It would be really great if Google supported the GoodRelations format for rich product and price mark-up, see http://purl.org/goodrelations/ and the Google recipe at
http://www.ebusiness-unibw.org/wiki/Rdfa4google

Any plans?

Best wishes

Martin Hepp

World wide holidays said...

Is this avaiable now on Google yet or not as Bing introducing similiar snippets results.

Jay from www.holidayaroma.com

fabriciofuji said...
This comment has been removed by the author.
fabriciofuji said...

Great! I've just addapted the web site Cozinha Japonesa (http://www.cozinhajaponesa.com.br/) to this new rich snippets format.

I expect to see it implemented soon in Brazil's Google results.

Thank you,
Fabrício

Sandro Franchi said...

It doesn't show anything special clicking the link from Argentina, just a plain white and blue search reasult, no stars, no nothing.

MAS said...

Is there a quick way to test this? I created a recipe last week using the hRecipe format. It was indexed (page 2), but I am not seeing the Rich Snippet.

http://criticalmas.com/2010/04/bok-choy-kimchi-recipe/

Would be nice to know if I did something wrong and if so, what?

fabriciofuji said...

@MAS: yes, there is: http://www.google.com/webmasters/tools/richsnippets

Regards,
Fabrício

MAS said...

@fabriciofuji - thanks for the link!

Andy Mabbett said...
This comment has been removed by the author.
Andy Mabbett said...

The tool at http://www.google.com/webmasters/tools/richsnippets fails to see the valid Geo microformat at http://www.westmidlandbirdclub.com/ladywalk and gets the wrong URL for the hCard microformat: http://bit.ly/avIXG0

wfranssen said...

why isn't google smarter

Tony said...

What about other information about people?

I am thinking search for "Derek Jeter" that can return a rich snippet address with photo (or Yankees logo), stats etc!

Are there any tags that allow custom data points to be attached to "People"

D.R. said...

Hi, I've added the new recipe snippet to my recipe site http://www.MatkonTov.co.il

The Rich Snippets Testing Tool is working great.
http://www.google.com/webmasters/tools/richsnippets?url=http://www.MatkonTov.co.il&view=

BUT I don't see it in Google search results :-(

Peter said...

I was a little disappointed implementing this for my site www.dailydinner.tv.

Followed the example "ingredient" only to find that the "value" and "type" fields are completely ignored not only by the parser but by everyone who implements hrecipe.

Then when testing in the rich snippet testing tool always getting insufficient data to show preview - with no explanation of what's missing.

After adding almost everything in the spec - then trying other sites to see what I was missing - found this is common for almost everything but the one example you use to entice us to add hrecipe.

dildomatrix said...

Hey there,

I'm going to reiterate what Peter says above me but with some additional information.

Once adding google's 'amount' within an ingredient, 'value' suddenly appears within the found information, only now 'value' and 'amount' both show up, and 'type'

We've had hRecipe implemented on our site for months now, based on the Microformat Spec to a 'T' (as much as possible), but testing with the rich snippets tool comes up as "Insufficient data to generate the preview".

We'd love to be able to fix this asap, but the tool is providing us with no information on what's wrong, why it's wrong and/or possible solutions.

Thx.

Margarita said...

What is the average increase in CTR for sites that have implemented rich snippets for recipes?

terumy said...

Hi, I've just added microformat in my recipe. My site is http://www.therecipediva.com/recipe/13629/Maple-Orange-Glazed-Squash. Everything is quite ok on Rich Snippets Testing Tool, but it doesn't show right in Google search results.
Please tell me what's wrong and solutions. Thanks a lot.

Jean said...

This is insanity! Those of us with the best recipes are COOKS, not programmers, techies and html experts! How are we to have time to cook and develop recipes and blog AND get into ever MORE technical nonsense? Google recipe rich snippets is not for me!

AK Works said...

@Jean - not sure I saw anyone put a gun to your head saying you needed to use Rich Snippets. Thusly - if you don't want to use it, DON'T USE IT!

Stop complaining. This tool is great from Google - and produces great SERP results.

Google Webmaster Central said...

Hi everyone,

Since over a year has passed since we published this post, we're closing the comments to help us focus on the work ahead. If you still have a question or comment you'd like to discuss, free to visit and/or post your topic in our Webmaster Central Help Forum.

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The Webmaster Central Team