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Update: The described product or service is no longer available.

Just a few weeks ago, we made Google Friend Connect a lot easier to use by dramatically simplifying the setup process. Today, we're excited to announce several new features that make it possible for website owners to get to know their users, encourage users to get to know each other, and match their site content (including Google ads) to visitors' interests.

To learn more about these new features, check out the Google Social Web Blog.