Friday, September 25, 2009 at 12:29 PM
We just announced a couple of new features on the Official Google Blog that enable users to get to the information they want faster. Both features provide additional links in the result block, which allow users to jump directly to parts of a larger page. This is useful when a user has a specific interest in mind that is almost entirely covered in a single section of a page. Now they can navigate directly to the relevant section instead of scrolling through the page looking for their information.We generate these deep links completely algorithmically, based on page structure, so they could be displayed for any site (and of course money isn't involved in any way, so you can't pay to get these links). There are a few things you can do to increase the chances that they might appear on your pages. First, ensure that long, multi-topic pages on your site are well-structured and broken into distinct logical sections. Second, ensure that each section has an associated anchor with a descriptive name (i.e., not just "Section 2.1"), and that your page includes a "table of contents" which links to the individual anchors. The new in-snippet links only appear for relevant queries, so you won't see it on the results all the time — only when we think that a link to a section would be highly useful for a particular query.
41 comments:
Is this available in Google Search Appliances too ?
Amit
I blogged about this last week here,
http://www.podline.co.uk/info/?p=110
One strange thing I did notice was that I did a search for one particular phrase, but a jump link for a different phrase was showing.
Is that just teething problems or just due to the phrases being similar?
All modern browsers now support simply jumping to an element with an ID, such as:
<div id="someAnchor">
So you could simply have example.com#someAnchor and the browser will jump to it.
This replaces the need for anchors, and in fact most people writing modern documentation and web sites have begun to get rid of the <A NAME> anchor tag. Does the new search feature support this aspect? BTW, I work for Google so feel free to email me if you have any questions about this.
it would be more complete if you gave us a video example when you explain something new...a short video clip would help a lot
thanks
pio http://codognetreviso.com
Brad from what it took me 30 seconds to check, ID works because that is what Wikipedia is using
So it's finally here. Good to have it supported officially.
Unfortunately the new "jump to" feature does not work with custom search which display the search results in an iframe. See http://www.google.com/support/forum/p/customsearch/thread?tid=50a920ee9b6e112f&hl=en
Would something like this be enough to get such google results?
[a href="#Some title"]Some title[/a]
[a href="#Another title"]Another title[/a]
[a name="Some title"]Some title[/a]
...
[a name="Another title"]Another title[/a]
...
(<> instead of [] of course ;-))
I have the same comment & question as "Brad Neuberg".
I love that 'Table of Content' style, thanks for the info.
i agree with your point of view
Why were Google's "Googlle" rich snippets present on the opening screen but disappeared when my "old" password was changed?
is this available in yahoo search appliances too?
Is it like the feature of category or label in blogger? I need real example. Thank you anyway.
yes... please show us an example how to make this.
also would this work?
< div id="tastro" >tastro< /div >
< a href="#tastro">tastro< /a >
without the whitespaces... because i can't post html tags here...
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It seems to be a good opportunity for optimizing pages both for human readers and search engines.
Dividing a page into a few subtopics can also help that page to get better ranked for each individual section too. So, chances increase for a page to show up in SERP if such division is made.
Good stuff. When will it be implemented in The Netherlands?
@Stefan von Staraum, it's already there. I've written a post about it today with examples at:
http://www.site-booster.com/blog/2009/09/new-strategy-to-increase-search-engine-visibility/
I hope it helps.
Much thanks, Angelina Mizaki, for my blog compiled an exclusive list of the Top 100 SEO Blogs. I am speechless and a real dumbfounded on receiving your message after working hard for it.
The Little Me,
Michael.
Google's chrome is a real pain in the butt. It says my site has got some bank fishing pages on it and some other rubbish. The site in fact has nothing more than trying to help other users play a hacking game, nothing more. No porn, no drugs, nothing at all that is illegal. So google and crappy google chrome get a grip and stop blocking sites for nothing at all. I used Google for years but now it can get stuffed. I will use another search engine and a different browser.
Thanks for nothing Google.
James
Hello Brad Neuberg,
So this question's for you...how does the code actually look for these search anchors in html? I'm a complete novice and just wanted to know.
Thank you :)
Question I have is - what if you have similar name anchors on the page? How would the SE treat that?
Gabriel Irowa
Can this "jump to" feature be disabled? It's causing a problem by loading pages into my iFrame.
Good idea, but just doesn't work for my site.
I feel not clear...anyway I'll search more abt this
http://feosco.com
hi every one , 1st time i'm participate i feel very well .
Hi Osagie Irowa, I think I've answered your question thoroughly at: http://bit.ly/1d6pBQ
se puede hacer algo con GWT ?
Instead of jumping to the Web page, it posted a part of the page and inserted it into the search results as a static document. Odd...
To see it, go to http://oregon.gov and click in the search field in the upper right corner. Type in these words: commercial contractor continuing education. You should see the first result including a jump to snippet. Click the jump to snippet and it takes you to the next results page showing a partial page -- not jumping you into the Web site.
http://www.oregon.gov/search_results.shtml?cx=005482606056434223770%3Auq7asij-tbc&cof=FORID%3A10&ie=UTF-8&q=commercial+contractor+continuing+education+require#1036
Is this an error?
We are having the same problem using IE8 and other browsers. We are loosing display of the header and at the bottom of the page, it cuts off the page in mid-sentence. It's as though it wasn't fully tested with the dominate browsers. If Google can disable it or give us the ability to disable it until it works right, that would be best (and much appreciated).
We are using Google CSE and are getting emailed reports from users.
hopefully this works with id's as Brad mentioned. I noticed a few questions as to how to implement it, it's the same as using named anchors, instead of the anchor you are referencing the id of the page element though. So if you want to jump to the heading that has the id of "Blue" Your link would look like <a href="#Blue">Blue</a>
then somewhere on the page you'd have code similar to this <h3 id="Blue">Blue</h3>
same way you'd do it with named anchors except much cleaner and doesn't require a useless anchor tag loitering amongst your clean markup...
brent
@
mimoYmima.com
Google: Please review this thread in the CSE forum:
http://www.google.com/support/forum/p/customsearch/thread?tid=50a920ee9b6e112f&hl=en&fid=50a920ee9b6e112f0004755ef9489263
this new feature appears to be incompatible with CSE iFrame implementations across many browsers. We need the ability to turn it off until you have a fix.
Does the page have to explicitly say "Table of Contents" or can there just be a list with anchors?
good feature it reduces the burdon on the user.. fantastic.. but i am worried abt how this change affects SEO ... let me know if any one have an idea... cheers!!
Earn,
I think this allows your copy to have more than a couple of keywords. A page using named anchors could rank for several keywords that are somewhat related to the main topic of the page. That's why we could take benefit of this opportunity to increase our pages' exposure on the SERP.
Will wait for improved algo from google.
Is there any fix for the snippet that appears under these Google search results for our social network? Or is that something Ning has built in that can't be changed?
San Francisco Symphony Social Network - Social Network
San Francisco Symphony Social Network is a Ning Network.
community.sfsymphony.org/ - Cached - Similar
This would be really useful if the #!&@#$ system didn't automatically change the < a href="#myanchor"> tags into links to the actual 'edit' pages, instead of the anchors as they appear on the published page. Makes named anchors really useless if you can't edit the post without this happening.
Is there any way to control this display? It seems that Google prefers these structured sitelinks/anchors on page to a metadata description for the snippet. It works well sometimes, but what if I >want< the description to be displayed as the snippet?
Is there a way to tell Google to prefer either the structure or the metadata?
Otherwise many sites (including ours) may have to make radical changes to page structure.
make snipper is not easy for website with php code, i try but i can't, how many anchor text in flexible
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