Friday, September 25, 2009 at 12:29 PMWe just announced a couple of new features on the Official Google Blog that enable users to get to the information they want faster. Both features provide additional links in the result block, which allow users to jump directly to parts of a larger page. This is useful when a user has a specific interest in mind that is almost entirely covered in a single section of a page. Now they can navigate directly to the relevant section instead of scrolling through the page looking for their information.
We generate these deep links completely algorithmically, based on page structure, so they could be displayed for any site (and of course money isn't involved in any way, so you can't pay to get these links). There are a few things you can do to increase the chances that they might appear on your pages. First, ensure that long, multi-topic pages on your site are well-structured and broken into distinct logical sections. Second, ensure that each section has an associated anchor with a descriptive name (i.e., not just "Section 2.1"), and that your page includes a "table of contents" which links to the individual anchors. The new in-snippet links only appear for relevant queries, so you won't see it on the results all the time — only when we think that a link to a section would be highly useful for a particular query.