Matt Cutts on ranking, spam and the future of search

Friday, July 18, 2008 at 8:36 AM

During a recent visit to the Mountain View Googleplex, I had the chance to interview Matt Cutts for our German Webmaster Blog. While enjoying the California sunshine we chatted about how to rank in Google, resources for webmasters and Matt's first encounter with spam. As these topics are not only interesting for a German audience, I want to share them with you as well. So watch the video and find out how difficult it can be for the head of webspam engineering to surf the Internet. :)

If you speak German you might want to check out the German translation of the interview.


Congratulations! You've discovered botcoins, a new currency for webmasters! You can use botcoins for your daily searches, even without typing anything! (100 botcoins = 1 free search). To redeem your botcoins, simply find a Google Search Team member in person, hand over your botcoin certificate, and request your query. The Googler will then make the search for you. Note: Googler may ignore you or choose to search for a different phrase or topic if they are in a bad mood. And, currently no mining opportunities are provided for botcoins.