Thursday, July 17, 2008 at 3:18 PM
Last Tuesday, Google hosted an online presentation about three free tools to help analyze and improve your sites. Dubbed "The Google Trifecta," this presentation explains the key features of Google Webmaster Tools, Google Analytics, and Google Website Optimizer, and how you can use them together.To make the information from this presentation accessible to those who were unable to listen in last week or would like to review it again, we've put a recording of the session on YouTube for your viewing pleasure:
If you have any followup questions about the topics covered in the video, we welcome you to ask! Each of these products has a discussion group available for you to discuss the product with other users and Googlers. Please post in the appropriate group, so your question is seen by the right people:
Google Webmaster Help (Webmaster Tools)
Analytics Help
Website Optimizer Forum


11 comments:
SEOmoz.org have announced their service with the same name before you did.
http://www.seomoz.org/trifecta
or I got everything totally wrong.
it says the video is no longer available.
Glad you guys got it up and hosted - kudos. Way too many issues trying to get in during the actual seminar.
This is great stuff guys!
As a power user for all three tools, I would love to see goal numbers (not percentages) at the referring keyword level, and the page level in analytics, and it would be great to past daily numbers for the optimizer reports.
Thanks,
Jenn
Video not available. Is there anyway for us to watch the video somewhere else?
If you can't see the video on this page, it is at YouTube
http://www.youtube.com/watch?v=9yKjrdcC8wA
Good stuff, these are great tools to have at our disposal. Thanks for walking us through some of the features.
@zoran - trifecta is a general and widely used term, it is the name of lots of things (including my company trif3cta).
Thanks again for the knowledge.
I just found your blog and it looks great! I can't wait to wade into it and start the use of Google Tools!
Thansk Guys, good to hear a few tricks of the trade straight from the horses mouth, so to speak. Everything you went through made absolute sense.
Its given us a kick up the a** to start using the optimzer more, we certianly suffer from HIPPO! I will be quoting you next time it happens.
This mightn't be the right forum to ask, but can anyone help? We have Analytics code on our site but we also want to run Optimiser and Webmaster Tools. Whenver we try to verify the latter two tools, it doesn't recognise our existing metatag code for GA. Do we need to upload new metatag for Webmaster tools? Thanks, the video was great help... we just want to use them now!
@nzp - Yes you'll need to upload a separate meta tag to verify with Webmaster Tools. I recommend checking out the Webmaster Help Groups if you have additional questions:
http://groups.google.com/group/Google_Webmaster_Help
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